Kraft Food & Family magazine has been a long-standing publication, offering a mix of recipes, new product announcements, and coupons. While the magazine's format and availability have evolved, its core mission of providing accessible and appealing culinary content remains consistent.
A Subscriber's Perspective
For many years, the Kraft Food & Family magazine was available free of charge. Subscribers enjoyed browsing its pages for recipe ideas and updates on Kraft's latest grocery store offerings. A key draw was the magazine's focus on easy-to-follow recipes, often utilizing convenient, short-cut ingredients. The magazine also provided valuable coupons.
However, as of March 16, 2009, the magazine transitioned to a paid subscription model, costing around $12.00 annually with quarterly issues. Despite the shift, the magazine continues to offer value to its readers through its content.
Content and Focus
The magazine's content generally includes a variety of recipes, hints, and suggestions, often accompanied by appealing photographs. While some recipes may be geared towards families with children, many can be adapted for smaller households or individual use.
Kraft promotes its products through the magazine, showcasing brands like Kraft Singles, Heinz, Velveeta, and Kraft Mac & Cheese. The magazine also introduces new products, such as the Garlic Parmesan Kraft Mac & Cheese. It also includes recipes made with Kraft products such as Philadelphia Cream Cheese.
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Online Presence and TasteVIP
Kraft provides an online platform, TasteVIP All-Access Pass, offering a centralized login for access to its various brands, perks, and special offers. This digital component complements the magazine, providing additional recipes and resources. KraftFoods.com is also a resource for recipes and magazine content.
Reader Feedback and Common Concerns
Over the years, readers have expressed their appreciation for the magazine's recipes and overall quality. However, some have noted issues with the magazine's readability, particularly concerning the use of light-colored inks that can be difficult to see.
Kraft Heinz's Broader Mission
Beyond just providing recipes, Kraft Heinz emphasizes the emotional connection people have with food. The company aims to make every day a little more delicious.
Recipes and Themes
The magazine and associated online platforms offer a wide array of recipes, categorized for easy browsing. Examples include:
- Appetizers: Mini Loaded TATER TOTS® Appetizers, Baked Crab Rangoon, Easy Cheesy Buffalo Dip, Creamy Deviled Egg Recipe, PHILADELPHIA Cream Cheese Spinach Dip, Peach-Hot Pepper Jam.
- Hearty Dinners: One-Pan Baked Cream Cheese Pasta, STOVE TOP Easy Chicken Bake, STOVE TOP Easy Cheesy Chicken Bake, Easy Cheesy Barbecued Sloppy Joes, Slow-Cooker VELVEETA® Mac and Cheese, A.1. Beefcake.
- Sweet Treats: BAKER'S ONE BOWL Brownies, Chocolate Pudding Pie Recipe, Double-Layer Pumpkin Pie, Dirt Cups, Fluffy Pudding Frosting.
Recipes are also curated into collections based on ingredients, such as Philadelphia Cream Cheese, Kraft Salad Dressing, VELVEETA®, CERTO® , Sure-Jell, and Bakers. Themes like "Quick & Easy Prep" and "Stir, Sip, Repeat" are also used.
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Historical Note
Interestingly, while Kraft produces its own line of salad dressings, the magazine user mentions the Wish-Bone salad dressing. The Wishbone Restaurant, the birthplace of Wish-Bone salad dressing, was once located in Kansas City, Missouri.
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