The rise of the ketogenic diet has spurred a demand for convenient and delicious low-carb options. Keto and Co, established in 2014, has emerged as a pioneering force in this burgeoning market, offering a range of products designed to make the keto lifestyle more accessible and enjoyable. With a focus on taste, transparency, and nutritional completeness, Keto and Co is transforming the way people approach low-sugar eating.
Addressing the Need for Convenient Keto Options
According to research by Keto and Co, millions of Americans follow a ketogenic diet, yet they struggle to find quick and convenient food options. To address this gap, Keto and Co launched Sated Ready-to-Drink (RTD), a nutritionally complete, keto meal-in-a-bottle. This innovation makes nutritious, satisfying keto meals as easy as twisting a cap, catering to the on-the-go lifestyles of health-conscious consumers.
The introduction of Sated RTD follows the success of Keto and Co's mix-it-yourself version, a bestselling keto shake since 2014. Responding to customer demand, the company launched a Kickstarter campaign in August 2018 to bring Sated RTD to life, raising over US$200,000 and becoming the fourth largest food product Kickstarter to date.
Keto and Co's Philosophy: Taste, Transparency, and Quality
Keto and Co's brand mandate is to create a delightful, healthful alternative to everything you would miss if you stopped eating sugar entirely. The company achieves this by focusing on three key principles:
- Taste: Keto and Co believes that removing sugar shouldn't mean sacrificing flavor. Their products have garnered thousands of five-star reviews and awards for taste, texture, and high-quality ingredients, often outperforming their full-sugar counterparts.
- Transparency: Keto and Co is committed to providing customers with clear and accurate information about their products. They list the precise net carbs to one decimal point on the front of the package and show the math used to calculate net carbs on the back.
- Quality: Keto and Co meticulously sources keto-friendly ingredients, vetting each supplier rigorously to ensure consistency and quality. They also systematically test their products to ensure they meet their exacting standards.
The Power of Wondrose: Keto and Co's Secret Weapon
Keto and Co's ability to create delicious, no-sugar-added products that rival their full-sugar counterparts is largely due to Wondrose, their proprietary patent-pending sweetener. Wondrose, which took over five years to develop, replicates sugar's taste, texture, and baking properties. This innovative sweetener allows Keto and Co to create brownies that are fudgier than regular brownies, pancakes that taste like french toast, and chocolate chip cookies with a soft, cake-like texture.
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Removing Sugar from the American Diet: A Billion-Pound Goal
Keto and Co is driven by a mission to improve lives through better nutrition. The company's ambitious goal is to remove 1 billion pounds of sugar from the American diet. By providing delicious and convenient low-sugar alternatives, Keto and Co empowers consumers to reduce their sugar intake without sacrificing the foods they love.
In 2020 alone, customers who chose Keto and Co products over full-sugar alternatives removed more than 600,000 lbs of sugar from their diets. This impact demonstrates the potential of Keto and Co's products to make a significant difference in public health.
A Platform for Innovation and Growth
Keto and Co has built a platform designed to foster continuous innovation and growth. This platform includes:
- Internet for speed: Launching products online first allows Keto and Co to quickly integrate customer feedback and iterate over months instead of years.
- Grocery stores to scale: Keto and Co leverages the reach of grocery stores to bring its proven, winning products to a wider audience.
This strategy has enabled Keto and Co to achieve remarkable growth, with a 2000%+ revenue increase in the last four years. Their products are now available in over 4,000 stores nationwide, including leading retailers like Whole Foods Market, Safeway, Wegmans, and Kroger.
A Public Benefit Corporation with a Mission
Keto and Co is a Public Benefit Corporation, reflecting its commitment to improving the world through better nutrition. Founder and CEO Ted Tieken, who personally uses the keto diet to manage chronic pain, is passionate about addressing the broken food system and providing consumers with healthier options.
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Tieken's vision is to create a company that not only generates profit but also makes a positive impact on society. By prioritizing the public interest, Keto and Co aims to build a sustainable business that delivers outstanding returns to its investors while improving the health and well-being of its customers.
Award-Winning Products and a Loyal Following
Keto and Co's commitment to taste, quality, and transparency has earned them a loyal following of hundreds of thousands of customers. Their products have garnered numerous awards and accolades, including dozens of Amazon's Choice badges and #1 bestseller rankings.
The company's success is a testament to its ability to create products that appeal to both keto dieters and those simply looking to reduce their sugar intake. By offering delicious and convenient low-sugar alternatives, Keto and Co is empowering consumers to make healthier choices without sacrificing enjoyment.
Keto and Co Fudge Brownie Mix: A Case Study in Delightful Low-Carb Baking
The Keto and Co Fudge Brownie Mix exemplifies the company's commitment to creating delightful low-carb alternatives to traditional favorites. Developed with the expertise of a professional pastry chef, this brownie mix delivers a rich, moist, and intensely chocolatey experience without the added sugar.
Each serving of Keto and Co Fudge Brownies contains only 110 calories and is made with Wondrose Sugar Replacer, coconut flour, and cocoa powder. The mix is easy to prepare, making it a convenient option for those seeking a guilt-free indulgence.
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The Future of Keto and Co: Removing 1 Billion Pounds of Sugar
Keto and Co's vision for the future is ambitious: to remove 1 billion pounds of sugar from the American diet. This goal represents a significant opportunity to improve public health and build a billion-dollar business.
With a strong foundation, a dedicated team, and a proven platform for innovation, Keto and Co is well-positioned to achieve its mission. By continuing to create delicious, convenient, and transparent low-sugar products, Keto and Co will empower consumers to make healthier choices and transform the way people eat.