Concession stands are a vital source of revenue for many organizations, from sports leagues to schools. While traditional concession stand fare often consists of less nutritious options, there's a growing demand for healthier alternatives. This article explores how to create a concession stand menu that appeals to a wide range of customers, offering both classic favorites and nutritious choices.
The Opportunity: Meeting the Demand for Healthier Options
Today's consumers are increasingly health-conscious and are willing to pay more for nutritious options. This trend presents an opportunity for concession stands to cater to a broader audience by incorporating healthier choices alongside traditional favorites. By offering a mix of options, concession stands can meet evolving customer expectations while ensuring their food offerings align with modern dietary preferences.
Key Considerations for a Successful Concession Stand
- Balancing Profit and Nutrition: It's essential to strike a balance between offering profitable items that sell well and providing healthier choices that appeal to health-conscious customers.
- Menu Variety: Offer a diverse menu with both traditional concession stand items and healthier alternatives to cater to different tastes and preferences.
- Convenience: Choose foods that are quick to prepare, easy to eat on the go, and require minimal ingredients.
- Presentation: Make your offerings visually appealing and consider creative serving styles to enhance the guest experience.
- Marketing: Use social media and eye-catching signage to promote your healthier options and attract customers.
Healthy Concession Stand Food Ideas
Here are some nutritious alternatives to traditional concession stand fare, categorized for easy menu planning:
Fruits and Vegetables
- Fresh Fruit: Apples, oranges, grapes, bananas, and clementines are easy to eat with your hands and travel well. Consider pre-portioning fruit into cups or bags for convenience.
- Fruit Cups and Veggie Sticks with Dip: Offer fresh, pre-portioned fruit cups and veggie sticks with hummus or ranch dressing for a healthy and refreshing snack.
- Dried Fruit: Mangos, apricots, bananas, and apple slices are great options for a no-mess fruit snack.
- Pickled Veggies: Carrots, cucumbers, green beans, asparagus, onions, and cauliflower can be pickled for a tangy and flavorful snack.
- Fried Fresh Veggies: Offer crunchy broccoli, eggplant, and Brussels sprouts as healthy substitutes for traditional fried fare.
Snacks
- Popcorn: Air-popped popcorn is a timeless concession stand food that is healthy and delicious. Avoid kettle popping in heavy oils and instead, drizzle it with a light olive oil or spritz it with a fat-free oil spray. Add savory flavor with garlic powder, cayenne pepper, or barbecue seasoning. Surprise customers with sweet popcorn lightly dusted with a little sugar and cinnamon.
- Pretzels and Hummus: Pretzels are a classic concession stand fare, and they’re surprisingly cost-effective too. Double down on this fan favorite with gluten-free versions that range from sweet to salty. Distinguish your concession stand from the competition by baking pretzels on-site and serving them in bags branded with your logo. Hummus is packed with vitamins and minerals, making it an excellent snack choice.
- Trail Mix: Offer a mix of nuts, seeds, dried fruit, and granola for a customizable and satisfying snack.
- Healthy Crackers: Crackers are an excellent concession stand snack and one that Americans love to grab when they’re hungry.
- Nut Packs: Roasted and delicious, individual-sized nut packs are great for ensuring you don’t overdo it on the nuts.
- String Cheese: String cheese is a fun and low-calorie way to incorporate dairy into your diet.
- Yogurt: High in protein and good for digestive health, yogurt is a great option.
- Jerky: For a high-protein snack look no further than a quality jerky.
- Kale Chips: Crunchy kale chips can be a delicious and healthy alternative to traditional chips.
- Dried Chickpeas: These tasty morsels are a savory way to get some vitamins, minerals, and fiber.
- Rice Krispee Treats: Replace cookies with rice krispee treats for a slightly healthier option.
- Babybel Cheese: Who doesn’t love a good Babybel?
- Celery and Peanut Butter: Whether you make your own snack packs or buy them pre-packaged, celery and peanut butter is an ages-old healthy snack that is crunchy, nutty and delicious.
- Protein Bars: This is a great idea as a meal supplement to keep you going.
- Fruit Bars: From fruit leathers to “That’s it.” bars, these grab-and-go bars do have some fiber, protein and vitamins. Just don’t overdo them.
- Granola Bars: Small and portable, there’s nothing like a granola bar to keep your tummy from growling.
Meals
- Nutritious Signature Sandwiches: Recreate classic concession stand sandwiches by upgrading their nutritional profiles. Smoked chicken breast, lean roast beef, and thin-sliced honey ham are all consumer-pleasing alternatives to heavy cold-cuts. Build concession sales by building signature sandwiches with roasted turkey, romaine hearts, and Caesar dressing on ciabatta rolls.
- Delicious Veggie Burgers: Veggie burgers elevate premium produce into profitable menu items for all types of concession operations. Zucchini, sweet potatoes, and chickpeas are just a few mouthwatering, meatless options.
- Easy Meatless Nachos: This healthy concession side delivers an enticing combination of spicy flavors and low food costs. Easy prep adds to the appeal of meatless nachos that satisfy the heartiest appetites. Mix and match veggie ingredients, layer over multigrain tortilla chips, and top with naturally low-fat cotija cheese.
- Hard Boiled Eggs: The “incredible, edible” egg is wonderful when hard-boiled and it comes in its own protective shell as a bonus! Be sure to cook it right so your attendants aren’t left picking off tiny pieces stuck to the egg.
- PB&J Uncrustables: A convenient and classic option for a quick meal.
- Simplify lunch items with fresh sandwiches and salads: Let buyers add their own dressing, toppings and veggies.
- Warm soft pretzel, and a cheese stick
Beverages
- Healthy House-Made Beverages: Offer them more than soft drinks. Quench their thirst with specialty teas and cold-brewed coffee. Impress them with your concession stand’s line of house-made infused waters, gourmet lemonades, and green smoothies.
- Fruit Smoothies: If you have access to a freezer and a sink, try making fruit smoothies for your next event. This is a particularly great idea if you have an early morning event that warrants breakfast concessions.
- Water: Always offer water as a healthy and affordable beverage option.
- Low-Sugar Beverages: Replace sugary drinks with diet soda, tea, Powerade Zero, Sprite Zero, 100% juice pouches, or Coke Zero.
Desserts
- Dessert Fruit Salads: Slice, sliver, and cube fresh, seasonal fruit. Toss it all together, and offer health-conscious guests a fruit salad sweet enough to serve as dessert. Make your version of this nutritious dish extra creamy with yogurt dressing. Make it even sweeter with a light glaze of organic honey sourced from local beekeepers.
Equipment and Supplies
- Food Warmers: Use food warmers to keep hot items like hot dogs, chili, and sauces at a safe temperature.
- Specialty Machines: Consider investing in specialty machines like a chocolate melter, butter drizzler, or nacho topper to offer unique and appealing options.
- Serving Supplies: Stock up on paper cones, trays, and other serving supplies to present your offerings in an attractive and convenient way.
Examples of Successful Healthy Concession Stand Initiatives
Several organizations have successfully implemented healthy concession stand initiatives. Here are a few examples:
- Tyson Event Center: Added Coke Zero, salsa with nachos, turkey burger, and a vegetable pizza. Trail mix, snackwell cookies, and pop chips were placed on the counters, and frozen yogurt was added as an option.
- East High School: Started offering go-gurt, chicken sandwich, an all-fruit snack, baked chips, and Powerade Zero.
- Sioux City Swimming Pools: Replaced regular chips with baked chips and added a granola bar, a warm soft pretzel, and a cheese stick to the menu.
- Moville’s Haskell Pool: Added Go-gurt and squeezeable applesauce, replaced cookies with rice krispee treats, and made other healthy swaps.
- Sergeant Bluff Community Pool: Added Go-gurt, apples, bananas, rice krispee treats, and PB&J Uncrustables, and replaced regular chips with baked chips.
- LaunchPAD Children’s Museum: Offers granola bars, Teddy Grahams, Peanut Butter Bites, Funyans, Gold Fish crackers, baked chips, apple sauce, and Go-Gurt.
Marketing and Presentation Tips
- New Menus and Pricing Strategies: Use new menus, pricing strategies, creative naming, and larger font sizes to grab the consumer’s attention to the healthier options.
- Mix It Up Messaging: Use "Mix It Up" messaging to draw attention to the healthier options. Place large banners on fences, posters in recreation centers, and add messaging to menus.
- Social Media: Use social media to showcase your healthy options and attract customers.
- Eye-Catching Presentation: Use unique plating and presentation to make your food visually appealing and Instagram-worthy.
Maximizing Revenue and Guest Satisfaction
- Upselling: Encourage guests to upgrade their orders to increase average spend per guest.
- Modern Ordering Process: Modernize your ordering process with mobile food & beverage ordering to make it easy to update pricing and promote special deals.
- Flexible Payment Options: Offer fast, seamless, and flexible payment options, including digital wallets.
- Bundling: Consider bundling beverages with food items or offering refillable souvenir cups to encourage repeat purchases.
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