Druski's journey from a kid in Gwinnett County, Georgia to a successful comedian and entrepreneur is a remarkable one. From viral sketches to a growing media empire, comedian and entrepreneur Druski is one of the most recognizable - and influential - names in entertainment today. With over 27 million combined followers across all social media platforms, he believes the authenticity and relatability of his content is what keeps people engaged. This article explores the multifaceted journey of Druski, delving into his comedic origins, entrepreneurial ventures, and the principles that guide his burgeoning career.
Early Years and the Making of a Comedian
Druski reflects on his early years as a class clown, acknowledging that it wasn't always appreciated by his teachers or parents. To the aspiring class clowns out there, Druski offers advice on navigating failures. He emphasizes the importance of trying various paths and not being afraid to fail. His innate ability to find humor in everyday situations laid the groundwork for his future success. Druski has given us a plethora of skits and other viral moments that we will never be able to forget. “The ones that really, really make me happy are the ones that I get goosebumps from while I’m making a video,” he says, trying to recall which he would consider his favorite.
The Rise of a Media Empire
Druski's career trajectory showcases his ability to capitalize on the digital landscape. “In a lot of our skits, it will be in real time, in front of a real crowd of people. Some of those are real reactions. Sometimes we might be in a McDonald’s kitchen." His understanding of social media trends and his knack for creating engaging content have propelled him to the forefront of the entertainment industry.
Druski attributes his success to a combination of factors, including discipline, a supportive team, and lessons learned from his upbringing.
Live Performances and Memorable Moments
“We sold out State Farm Arena in Atlanta this past year. It was amazing,” he says. However, even with meticulous planning, unforeseen events can occur. “The most memorable part of that though…I got stuck on a rope. I was supposed to fly down off the ropes and yeah, I think it was too much weight on the ropes.” As the crowd laughs, he continues, “It’s a long story."
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Navigating Challenges and Maintaining Authenticity
“Yeah I posted some stuff online I shouldn’t have posted before, but it ain’t up no more,” he shares. “With everything you do, you have to consider the stakes. You can’t just do everything. Nobody’s perfect. It may seem like I get a lot of views and comments and likes and all that, but it took a long time to get there."
Venturing into Film and Streaming
Druski is expanding his creative endeavors into new territories. “We’ve already shot it, and it’s super funny,” he reveals. “I don’t want to say too much, but I will say it is a very funny, new generational movie. We’re bringing back comedy in a different way. In addition to comedy, streaming is one of the new frontiers Druski is ready to explore. Druski also hints at expanding his brand to Twitch soon, alongside Cenat, the wildly popular Twitch personality and two-time Streamer of the Year. “It’s like the new form of Black content right now…everybody’s running to it and it’s a dope concept,” the comedian says. “I’m definitely going to be making my debut very soon. “Streaming is taking over right now. I think it’s just how you go about it because everybody’s trying to copy each other. People should just be more creative…and be open to new avenues with streaming. It’s not just one way that it has to work, you know?
The Power of Brand Partnerships
The 30-year-old’s media expansion has been thanks, in large part, to brand partnerships. “You have to bring your own team to make sure that you get the concepts that you want out of the product. You can’t just let them come up with the creative,” Druski shares. “There is a reason why the concept always works out well and it’s funny and entertaining.
Passion, Consistency, and Personal Branding
“Before you can chase anything, you definitely have to chase your passion. The money is good, but you can’t get there without having and being passionate about something that you really love,” Druski shares. “After that, the main thing to do is to stay consistent, but stay consistent with the right thing, not the wrong thing. I think people don’t understand what is working or what’s not working for them. It sounds like such a small thing…I used to hear it all the time when I was coming up. More than anything, Druski encourages the next generation of Black creatives to focus on their personal brand over anything else. “Having your own personal brand is the biggest thing you can do. I created Coulda Been Records from an Instagram live during COVID…and then that turned into a whole TV show and now we’re doing multiple seasons of different shows, so it’s not the hardest thing to do.
Faith, Humility, and Future Aspirations
Druski credits his faith as a guiding force in discovering his purpose. Despite fame and financial success, Druski believes in maintaining his humility and staying close to his roots. One thing is for sure: the media mogul in the making has no plans to slow down any time soon. “I am thankful that God has blessed me enough to even be in this position, so that’s number one. Finally, Druski alludes to rumors of people in high places coming for him.
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Financial Acumen and Investment Philosophy
The comedian discusses managing his money and how he enlisted the help of financial advisors through Odell Beckham Jr. When asked about investment advice, Druski advises investing in something that can change the world.
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