Diet Coke, a beverage staple for decades, recently underwent a makeover, targeting the millennial generation with a new look and a range of fruity flavors. Among these new additions is Diet Coke Feisty Cherry, a flavor that attempts to capture the essence of cherry cola with a "feisty" twist. But does it succeed? This review delves into the taste, the marketing, and the overall appeal of Diet Coke Feisty Cherry.
The Allure of New Flavors
Diet soda drinkers are known for their loyalty, often sticking to their preferred brands and flavors. The introduction of new Diet Coke flavors, including Feisty Cherry, is an attempt to broaden the beverage's appeal, particularly to millennials who are increasingly drawn to flavored seltzer waters and other low-calorie options. As a result, these new flavors come in taller, thinner twelve-ounce cans, a design choice seemingly aimed at attracting a younger demographic.
Feisty Cherry: A Familiar Flavor?
The central question surrounding Diet Coke Feisty Cherry is whether it offers anything truly novel. Many reviewers have pointed out its similarity to existing cherry cola options, such as Diet Cherry Coke. Some tasters even questioned what exactly makes it "feisty."
One reviewer noted that the flavor comes across as a slightly muted black cherry but never really overcomes the carbonation. While there was a distinct sweetness with Zesty Blood Orange, Feisty Cherry has a more traditional Diet Coke aftertaste, which I guess can be either a good or bad thing depending on your preferences.
Despite the skepticism, some reviewers found the flavor enjoyable. One reviewer, who typically dislikes cherry-flavored drinks, was pleasantly surprised, noting that the cherry flavor blended well with the rest of the soda and didn't feel syrupy or overpowering. They even suggested that Coke may have tampered with the formula compared to older versions of Diet Cherry Coke.
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Taste and Aroma Profile
The initial flavor of Diet Coke Feisty Cherry is described as a strong and undeniable cherry taste, but with a metallic edge. Some tasters have noted a persistent peppery sensation in the back of the throat after each sip.
The Daily Meal staff tasted it and had mixed reactions, with one editor musing that it had a mild essence of "cough syrup."
The Millennial Factor
Diet Coke's attempt to court millennials with these new flavors raises questions about the brand's image. As one reviewer noted, Diet Coke, with its artificial sweeteners and long history, might seem out of sync with millennial preferences for healthier, more natural options.
Potential and Limitations
While Diet Coke Feisty Cherry may not be a groundbreaking innovation, it could still find a place among cherry cola enthusiasts. Its success may depend on whether consumers perceive it as a refreshing twist on a classic flavor or simply a redundant addition to the market.
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