Devon Lee Carlson, along with her sister Sydney, is the co-founder and designer behind the successful brand Wildflower Cases. Their journey began with a simple desire for unique phone cases and a chance encounter with Miley Cyrus. This article explores Devon's entrepreneurial journey, her influence in the fashion world, and her approach to wellness.
The Genesis of Wildflower Cases
The story of Wildflower Cases is a testament to the power of creativity and a little bit of luck. As Devon and Sydney Carlson explain, it all started when they were looking for cute and unique phone cases that stood out from the crowd. Unable to find anything they liked, their mother, Michelle, stepped in and created custom phone cases for them. These handmade cases, adorned with fabric and studs, were a hit, drawing attention and inquiries wherever the sisters went.
The turning point came during a family dinner when Devon and Sydney encountered Miley Cyrus. Devon, a long-time fan of Cyrus, asked for a photo. Cyrus noticed the unique phone case and inquired about it. After learning that the case was handmade by their mother, Cyrus insisted on meeting her and encouraged the family to start a business. Cyrus even tweeted about the cases, creating an overnight sensation.
Despite having no company or inventory, the Carlsons seized the opportunity. Seven years later, Devon still marvels at how everything fell into place that day.
Building a Brand Through Social Media
Social media has been instrumental in the growth and success of Wildflower Cases. Devon and Sydney acknowledge that social media is the root of their brand. The company's inception can be traced back to a single tweet, highlighting the power of social media in the digital age.
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Devon emphasizes that social media is second nature to her. In 2012, when Instagram was gaining popularity, Devon and Sydney created social media accounts for Wildflower on every platform they could think of, purely for fun. They didn't initially view it as a marketing tactic or a customer service tool. Today, social media is essential to the brand, serving as a platform for announcing new releases and connecting with customers.
Through social media, Devon and Sydney can see customers posting mirror selfies with their cases and unboxing videos on YouTube, which they find incredibly rewarding. Social media also helps them connect with their customers and understand their preferences, which in turn inspires their designs.
Devon and Sydney: A Complementary Partnership
Devon and Sydney bring different strengths to Wildflower Cases, making them a well-rounded team. Sydney describes their personalities as very different, which allows them to contribute unique ideas when designing cases. Sydney tends to lean towards a darker, edgier aesthetic, while Devon softens it up.
Devon sees herself and Sydney as yin and yang. She acknowledges Sydney's tech-savviness and her own strength in communication. Together, they create a balance that drives the brand forward.
The Vision for Wildflower Cases
Devon and Sydney have ambitious goals for Wildflower Cases. Their aim is to continuously grow and evolve the brand. Devon wants to solidify Wildflower's position in the phone case market, expand into other tech accessories, and become the go-to brand for tech cases.
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The sisters have already expanded their product offerings to include laptop cases and Apple Watch bands, and they have plans for further expansion. Phone cases will always be their primary focus, but they have new ideas in store for Wildflower.
Devon Lee Carlson: Fashion Influencer
Beyond Wildflower Cases, Devon Lee Carlson has become a prominent figure in the fashion world. She has starred in Balenciaga campaigns and become a Gucci brand ambassador, solidifying her status as a fashion icon.
Devon's fashion choices and personal style have garnered her a large following on Instagram and YouTube, where she shares her outfits, travels, and lifestyle tips.
Devon's Wellness Routine
Devon Lee Carlson prioritizes her well-being. She incorporates activities like cold plunges, walking, and swimming into her wellness routine.
Cold-water immersion has been shown to reduce exercise-induced muscle damage. Devon shared photos and videos of herself in a cold plunge on Instagram.
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Walking has numerous health benefits, including curbing cravings and reducing stress. Devon enjoys walking, as evidenced by her Instagram posts featuring walks in Hawaii.
Swimming is another activity that Devon incorporates into her fitness routine. Swimming is a great form of exercise with many benefits.
Managing Finances
In an interview with Wonderland Magazine, Devon opened up about her career and the importance of managing her money. She admitted that when she got her first job, she would spend her entire paycheck and often go negative in her bank account. However, with the guidance of her father, she learned how to manage her finances effectively.
Devon also expressed gratitude for her early work experiences, such as working at a go-karting place for minimum wage. She remembers the excitement of receiving her paycheck after working long hours.