Rosanna Pansino, a name synonymous with creative baking and online entertainment, has become a prominent figure in the food and lifestyle space. Topping Forbes' list of Top Food Influencers, her journey is a testament to her dedication, talent, and entrepreneurial spirit. This article explores her rise to fame, her approach to health and fitness, and the various facets of her successful career.
From Aspiring Actress to YouTube Sensation
Rosanna Pansino never aimed for YouTube stardom. In 2011, she began creating videos on the platform to hone her skills for TV and film roles, intending to pursue an acting career. Born in Seattle, Washington, on June 8, 1985, Pansino eventually left the days of living in obscurity behind and put down roots in sunny Los Angeles, where she films all of her baking tutorials for her Nerdy Nummies channel.
The Nerdy Nummies Phenomenon
Anyone who's an avid baker, or even casually bakes, has likely viewed a baking tutorial on YouTube at some point - and there's a high probability that one of those tutorials was from Rosanna Pansino's Nerdy Nummies channel. Pansino has gained quite the large following since she first launched her YouTube channel in 2011. Since then, her videos have been viewed a whopping 2.4 billion times (and counting) and she has well over 10 million subscribers at the time of publishing.
Early Influences and the "Awkward Phase"
Pansino revealed in an interview with New Media Rockstars that she developed her love of baking thanks to her grandmother. She stated, "My grandmother loved baking and because of her, baking has always been a hobby of mine." During the formative years of our youth, most of us go through the dreaded "awkward phase" - and it seems that even Pansino wasn't immune. During an interview with Huffington Post about her Nerdy Nummies YouTube channel, they talked about how she doesn't come across like a "nerd" herself. She went on to explain, "I never called myself that, but it's what other people called me. The things I enjoyed growing up were considered nerdy at the time." She also developed a love for the entertainment industry, and after college, she went on to move to Los Angeles and pursue her dreams. Pansino stated that she did get jobs within the entertainment industry, such as being a hand double for the boy who played Jennifer Love Hewitt's son on Ghost Whisperer.
Building a YouTube Empire
When Pansino first started her career on YouTube, it was under the advisement of her manager, Mike Lamond, who is also a fellow YouTuber. In the very early days of her channel, she used an $80 dollar flip-camera and edited every single episode she made by herself. As her viewership and success grew, so did her production team. While Pansino's YouTube channel was increasingly gaining viewers, her agent at the time felt that she was spending far too much time making videos on YouTube when she could be interning or auditioning instead. She told Cosmopolitan, "My agent pulled me into a meeting and told me I had to choose." So, she decided to continue her YouTube videos, knowing that her agent would drop her. She spent a year building her YouTube channel and working on it full-time, while using her life savings of $20,000 to not only live off of but to invest more into her channel. Luckily for Pansino, that dedication and sacrifice paid off, and after that first year, she was beginning to make money from her YouTube channel.
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Rosanna Pansino's Commitment to Health and Fitness
It's no secret that Pansino is in incredible shape, especially for someone who seems to be indulging in sweet treats on a regular basis. But there is a perfectly good reason for that. She is consistently working out and making changes in what she eats. On her personal blog, she details her daily exercise routine, writing: "For exercise, I go on a daily morning walk with my dog Cookie." She continues, "As for my diet… I have never been able to diet. I love trying new food, restaurants, and sweets everywhere I go. Being extremely petite I'm a big fan of portion control."
Expanding Her Brand: Cookbooks and Collaborations
The accomplished YouTube baker was bound to find success beyond YouTube, and this collab is a major example of that. Wilton is a popular company that makes a wide range of products consisting of anything and everything you could need when baking. On November 3, 2015, Pansino published her very first cookbook, aptly titled the Nerdy Nummies Cookbook, which is based off her wildly popular YouTube channel of the same name. The book quickly became a New York Times bestseller and was yet another great achievement for the successful YouTube star. When detailing her goals in writing the cookbook with Tubefilter, Pansino said, "I wanted the Nerdy Nummies cookbook to be an embodiment of the show. I am a very visual learner so each recipe in the book has 6 or more step-by-step photos walking you through the process." Her subscribers and fans were thrilled to learn even more from the incredibly talented Pansino through her cookbook and, lucky for her viewers, she released a new cookbook on October 23, 2018. Pansino's second cookbook, Baking All Year Round, has 86 recipes with detailed instructions for several different holidays throughout the year.
Financial Acumen and Work Ethic
As of 2016, Rosanna Pansino was reportedly earning an estimated $6 million dollars, according to Forbes. Pansino has also been smart about how she manages her money from a young age. She told Money, "So from a young age… if I made $40 babysitting, then I would save 10% of it. I put that into my savings account and that was my rainy-day fund." … As of October 2018, Rosanna Pansino is not only promoting her latest cookbook and continuing to work with Wilton on products for her collection, but she is also continuously creating new and exciting baking tutorials for her YouTube channel. This results in her working about 100 hours a week, according to this interview she did with CNBC. She revealed that her dream is to keep creating content that she is "passionate about".
Beyond Baking: Philanthropy
Aside from the already hectic schedule she's maintaining, she also was recognized for her charitable work with the Make A Wish Foundation on October 19, 2018.
Key Takeaways from Rosanna Pansino's Journey
- Authenticity is Key: "Influence is not a measure of follower size, but rather of authenticity," said Influential CEO Ryan Detert.
- Passion and Dedication: Pansino's unwavering commitment to her YouTube channel, even when facing skepticism, ultimately led to her success.
- Visual Learning: Recognizing the importance of visual aids, Pansino incorporated step-by-step photos in her cookbook to cater to visual learners.
- Financial Prudence: From a young age, Pansino demonstrated financial responsibility by saving a portion of her earnings.
- Portion Control: Pansino emphasizes the importance of portion control in maintaining a healthy lifestyle while still enjoying her favorite foods.
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