Mountain Dew Voltage, with its distinctive Raspberry Citrus flavor and added Ginseng, has carved a unique niche in the world of carbonated beverages. This article explores the ingredients of Diet Mountain Dew Voltage while also delving into the flavor's rich history, its journey through various "DEWmocracy" campaigns, and its global presence.
The Genesis of Voltage: DEWmocracy and FanDEWmonium
The story of Voltage begins with PepsiCo's innovative "DEWmocracy" campaign, launched in November 2007. This campaign ingeniously combined the words "Dew" and "Democracy," centering around the concept of empowering Mountain Dew drinkers to design the next permanent flavor. The DEWmocracy initiative unfolded in several phases, engaging consumers in the flavor creation process.
Voltage, alongside its competitors Supernova and Revolution, was officially released in the summer of 2008. These flavors battled it out for the coveted position of becoming a permanent addition to the Mountain Dew lineup. The voting process culminated on August 19th, 2008, with Voltage emerging as the victor, capturing 41% of the votes. Supernova secured the second position, while Revolution finished third.
Building on the success of Voltage, Diet Voltage was created in 2010 for FanDEWmonium, another engaging campaign. Diet Voltage became a finalist and was granted an eight-week limited-time release in stores, alongside Diet Supernova, in March 2011.
Expanding Availability: Circle K and Beyond
In 2013, Voltage expanded its presence by becoming a permanent fountain drink flavor exclusively at Circle K locations. This partnership further solidified Voltage's position in the market. Later, in 2017, Voltage became available as a Froster Freeze flavor, also permanently at Circle K.
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Global Ventures: Voltage Around the World
Voltage's appeal extends beyond the borders of the United States, with various international releases and adaptations.
In 2009, Voltage was introduced in the Philippines, alongside Supernova, as part of a collaboration with the online game Grand Chase. Renamed "High Voltage," it was marketed as a freeze at 7-Eleven under the name "Ronan Rush," inspired by a character from the game.
New Zealand embraced Voltage in 2011, releasing it under the name "Electro Shock" alongside LiveWire and Pitch Black.
Canada launched its own version of DEWmocracy in March 2013, mirroring the concept and voting session of the American campaigns. This DEWmocracy Canada promotion featured competitors from previous American DEWmocracy promotions from 2008 and 2010, excluding Code Red. The four Dew flavors were released in the summer of 2013, competing until the voting deadline on July 4th, 2013.
In 2017, Voltage made its debut in Malaysia. In the same year, it was released in Honduras as "Xtreme," marking the first Mountain Dew flavor to be sold in the country.
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A Lasting Legacy: The DEWmocracy Winner
Voltage holds the distinction of being the first flavor to win a DEWmocracy campaign and the only flavor from those competitions that remains in production, a testament to its enduring popularity. Other flavors that emerged from DEWmocracy campaigns, such as DEWmocracy 2's White Out, DEWcision 2016's Pitch Black, and FanDEWmonium's Diet Supernova, have since been discontinued due to low sales.
The "Voltage Raspberry" Misconception
Following a brand redesign in 2025, a common misconception arose within the Mountain Dew community. Some fans mistakenly believed that "Voltage Raspberry" was a new flavor or a variant of Voltage. This misunderstanding stemmed from misreading the label and interpreting the flavor text as part of the flavor name.
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