Medi-Weightloss, established in 2005 by Edward Kaloust, is a leading clinically supervised weight loss franchise, with more than 130 sold locations in 27 states. The company headquartered in Tampa, Florida, began franchising in 2008. It stands out in the $143 billion weight loss market by offering physician-supervised weight loss programs tailored to individual needs and medical history. This article delves into various aspects of the Medi-Weightloss franchise, including its business model, financial requirements, operational support, and the brand's commitment to patient privacy and clinical effectiveness.
The Medi-Weightloss Approach to Weight Management
Medi-Weightloss’ comprehensive program blends one-on-one support and education with technology and clinically proven protocols. Patients receive an individualized care plan based on their goals, health status, and medical history. Weekly consultations support program compliance with counseling time in a supportive environment. This individualized approach is rooted in the belief that "one-size-fits-all" diets don't work, emphasizing clinical integrity and long-term lifestyle changes. The services include initial assessments, continuous monitoring by healthcare professionals, and personalized diet and exercise plans.
Research has shown that physician-supervised weight loss programs are an effective way to lose weight and maintain weight loss. Medi-Weightloss healthcare experts create individualized plans based on each person's unique profile. The Clinical Research team continuously works to enhance various aspects of the Medi-Weightloss Program, including Signature Supplements, Products, and services. This dedication ensures that Medi-Weightloss remains The One That Works® for both patients and investors.
Franchise Benefits and Opportunities
Investing in a Medi-Weightloss franchise offers several key advantages:
- Lucrative Market: The medical weight management segment is a lucrative and stable market, addressing the vast and growing need for effective weight loss solutions. The weight loss segment of the wellness market is valued at $143 billion.
- Multiple Revenue Streams: Franchisees benefit from multiple revenue streams, including in-office services, retail products, and subscription-based offerings.
- Comprehensive Support: Medi-Weightloss provides franchisees with full training and support from day one. Initial training at their Tampa headquarters covers clinical protocols, operations, marketing, and staff management. Franchisees also receive help with site selection, hiring, and launching their clinic. Ongoing support includes continuous education, field visits, performance reviews, and access to proprietary systems for scheduling and reporting.
- Brand Recognition and Clinical Effectiveness: Medi-Weightloss franchises benefit from the brand’s strong reputation for clinical effectiveness and patient satisfaction. Due to its commitment to evidence-based practices, several of Medi-Weightloss’ clinical outcomes have been published in the Journal of Public Health.
- Large Protected Territories: The franchise opportunity offers large protected territories, empowering franchisees to make a meaningful impact in the fight against obesity and improve community health.
Financial Requirements and Revenue Potential
To qualify as a Medi-Weightloss franchisee, candidates need a minimum of $100,000 in liquid capital and a net worth of $400,000. Semi-absentee owners require $250,000 in liquid capital and a net worth of $750,000. The full range to open a Medi-Weightloss Franchise can be anywhere between $251k-494k.
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Franchisees are required to pay a royalty fee of 10% of their gross sales, with a minimum monthly payment of $2,500. Medi-Weightloss charges a franchise fee of $60,000. The average gross sales for a Medi-Weightloss franchise are approximately $0.88 million per location. As of the latest data, Medi-Weightloss operates 104 locations across the United States.
Franchisee Profile and Training
Medi-Weightloss seeks candidates who can manage and motivate a team and want to make an impact on the lives of others. Medi-Weightloss® is ideal for candidates with strong business acumen, the ability to lead and motivate a team, and a willingness to follow a proven system. While many owners are actively involved, the model also supports semi-absentee ownership for those looking to manage from a higher level - overseeing key functions like site selection, hiring, financial performance, and marketing. No medical background is required, though those with healthcare experience or a background in B2B sales and business development often excel, recognizing the brand’s strong clinical credibility and opportunity for physician referrals.
Medi-Weightloss® offers a comprehensive five-day training program at the corporate office in Tampa, Fla., for both franchisees and their entire staff. This training covers clinical protocols, operations, marketing, and staff management, ensuring that franchisees are well-equipped to run their clinics effectively.
Real Estate and Location
In terms of real estate needs, franchisees can expect a small brick-and-mortar footprint, with only 1,000-2,000 sq ft needed. Finding the perfect location for your franchise is essential for success.
Leadership and Brand Management
Medi-Weightloss has been around for two decades and currently has an NPS (Net Promoter Score) of 85. CEO Ken Hall has more than 20 years of multi-site health services operations experience and holds an MBA from the Marshall School of Business at the University of Southern California and an undergraduate degree with dual concentrations in Marketing and Finance from the Wharton School of Business at the University of Pennsylvania. Macklin Guzman, D.H.Sc., MPH is the Chief Scientific Officer. Dr. Gretchen San Miguel has served as the Medical Director of MWLF since February 2019 in Tampa, Florida.
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In this highly diffuse world, creating, managing and projecting a Brand is essential for the health and vitality of a franchise system. Medi-Weightloss is No. 1 in medical weightloss.
Ownership and Investment
Medi-Weightloss is owned by Audax Private Equity, which acquired the company in November 2022. Buzz Franchise Brands holds a minority stake in the company. Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value.
Patient Privacy and Data Security
Medi-Weightloss places a high priority on protecting patient privacy and complying with healthcare regulations. This commitment is reflected in its detailed privacy policies and practices.
Overview of Privacy Policies
Medi-Weightloss is committed to maintaining the privacy of health information, as mandated by law. This commitment extends to providing a notice of privacy practices to anyone who requests it and abiding by the terms of the notice until a new notice is officially adopted. The policies apply to physicians, health care professionals, employees, staff, and other personnel who provide services at Medi-Weightloss. These individuals and organizations are collectively referred to as "we," "our," and "us."
Scope of Protected Health Information (PHI)
The notice applies to any information in the possession of Medi-Weightloss that could allow someone to identify an individual and learn something about their health. This includes medical information relating to past, present, and future medical conditions, health care treatment, and payment for that treatment, collectively known as "Protected Health Information" or PHI. Information that could not reasonably be used to identify an individual is excluded from these protections.
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Ownership of Medical Records
Although a Medi-Weightloss franchisee serves as the treating physician, all medical records and related information gathered in connection with weight loss services provided to patients are owned by Medi-Weightloss. By agreeing to these terms, patients acknowledge that Medi-Weightloss has the authority to manage and protect their PHI in accordance with the outlined policies.
Use and Disclosure of PHI
Medi-Weightloss may use or disclose PHI for various reasons, which are categorized and explained in the privacy notice. These categories include:
- Treatment: PHI is used to provide medical care and services to patients. This may involve employees, staff, and others working under the direct control of Medi-Weightloss accessing health information to understand medical conditions and make informed decisions about patient care.
- Payment: PHI is used and disclosed as necessary to obtain payment for services provided. This may involve using health information to prepare bills and sending those bills, along with relevant health information, to insurance companies.
- Health Care Operations: PHI may be used for activities necessary to operate the organization, such as reviewing the performance of franchisees and staff, planning services, and quality assurance.
- Business Associates: Medi-Weightloss may hire third-party subcontractors ("Business Associates") who need access to PHI to perform services on behalf of Medi-Weightloss. These Business Associates are required to protect any PHI they receive or create and maintain.
- Family and Friends: PHI may be disclosed to family members or others involved in a patient's medical care or payment for care, unless the patient objects.
- Public Health Oversight: PHI may be disclosed to public health oversight agencies for oversight activities authorized by law, such as investigations, licensure actions, and inspections.
- Reporting Abuse: PHI may be disclosed when the information relates to a victim of abuse, neglect, or domestic violence, in accordance with applicable laws or with the patient's permission.
- Legal Requirements: PHI will be disclosed when required by law, such as reporting information to government agencies monitoring the health care system.
- Law Enforcement: PHI may be disclosed for law enforcement purposes, such as locating a suspect or in connection with suspected criminal activity.
- Lawsuits and Disputes: PHI may be disclosed in response to a court order or subpoena, provided that adequate assurances are received that the information will be protected.
- Specialized Purposes: PHI may be disclosed for specialized purposes, such as to coroners, medical examiners, funeral directors, organ procurement organizations, or for national security and intelligence purposes.
- Averting a Serious Threat: PHI may be disclosed if necessary to prevent serious harm to the public or an individual.
- Research: PHI may be disclosed in connection with medical research projects, if allowed under federal and state laws and rules.
- Information to Patients: PHI may be used to provide patients with additional information, such as appointment reminders or information about treatment options and health-related services.
Patient Rights
Patients have several rights regarding their health information:
- Request Restrictions: Patients can request restrictions on how Medi-Weightloss uses or discloses their health information. While Medi-Weightloss will consider such requests, it is not required to agree to them unless the information is needed for emergency treatment.
- Confidential Communication: Patients can request that Medi-Weightloss communicate with them about health matters in a specific way or at a specific location.
- Access to and Copies of Health Information: Patients have the right to access certain PHI in their records, including medical and billing records, and to request an electronic copy of those records if maintained electronically.
- Amend Health Information: Patients can request that Medi-Weightloss amend health information they believe is incorrect or incomplete.
- Accounting of Disclosures: Patients have the right to receive an accounting of certain disclosures of their PHI to others.
- Right to Notification of Breach of Unsecured PHI: Medi-Weightloss will provide notification to affected individuals, HHS, and the media (when required) if a breach of unsecured PHI is discovered.
Authorizations
For uses and disclosures of PHI not covered in the privacy notice, Medi-Weightloss will ask for the patient's written authorization. This includes uses and disclosures relating to psychotherapy notes, marketing activities, and any sale of PHI. Patients have the right to revoke their authorization at any time, except to the extent that Medi-Weightloss has already acted in reliance on the authorization.
State Laws
In certain instances, state laws may provide more stringent protections than HIPAA, and Medi-Weightloss will comply with those laws.
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