Jamie Dornan is back as the face of Diet Coke, diving into icy waters to promote the brand's "This Is My Taste" campaign. This latest installment highlights the importance of embracing individuality and taking time for personal passions, all while enjoying an ice-cold Diet Coke. The campaign's central message revolves around the idea that the average Diet Coke break lasts eight minutes, offering a small but significant window to recharge and express oneself.
Dornan's Authentic Passion
Dornan's genuine enthusiasm for cold-water swimming makes him an ideal ambassador for this campaign. As he himself stated, "Cold-water swimming is a passion that’s become very important to me. It’s my way of finding a moment for myself and I try to do it as often as I can." This personal connection resonates with the campaign's theme of self-expression and encourages others to pursue their own unique interests. Tara Byrnes, Diet Coke GB&I Senior Brand Manager, emphasized this point, stating that Dornan inspires others to embrace what they love.
The Eight-Minute Break
The campaign cleverly focuses on the average eight-minute Diet Coke break as a chance to recharge and explore personal tastes. The hero spot, filmed at Shepperton Open Water Swim in Surrey, showcases Dornan taking a sip of Diet Coke before immersing himself in the chilly water. The ad features other swimmers enjoying their breaks in various ways, from bird watching to remote-control boating and paddleboarding. This variety highlights the diverse ways people can utilize their breaks to pursue their passions.
A Multi-Channel Campaign
The "This Is My Taste" campaign extends beyond television commercials. It encompasses social media, influencer marketing, and earned media channels throughout Great Britain and Ireland. Diet Coke invites fans to design their virtual cans through the Coke app, offering a personalized touchpoint with the brand. This multi-faceted approach ensures the campaign resonates with a wide audience and encourages active participation.
The Creative Team
Spring Studios developed the campaign with support from Exposure, Ogilvy UK, and Essence Mediacom. Bardia Zeinali of Anonymous directed the hero film, capturing the essence of individuality and self-expression. EssenceMediacom handled the media planning and buying, ensuring the campaign reaches its target audience across various platforms.
Read also: Jamie White's resilience shines in her weight loss story
Diet Coke's Continued Success
Diet Coke remains a popular choice for consumers, with a loyal customer base. Rob Yeomans, Vice President of Commercial Development at Coca-Cola Europacific Partners (CCEP) GB, noted that Diet Coke is the original sugar-free cola and holds a significant market share. The "This Is My Taste" campaign aims to further strengthen the brand's connection with consumers by celebrating individuality and personal passions.
The Evolution of "This Is My Taste"
The "This Is My Taste" campaign represents an evolution in Diet Coke's brand messaging. It moves beyond simple refreshment to encompass a broader theme of self-expression and individuality. By partnering with Jamie Dornan, Diet Coke effectively communicates this message and inspires consumers to embrace their unique tastes.
Read also: Jamie Lynn Spears: A Success Story
Read also: Weight Loss with Keto Gummies
tags: #jamie #dornan #diet #coke #commercial