Denim & Co. is more than just a clothing brand; it's a lifestyle that embraces comfort, style, and affordability. With a focus on creating versatile pieces that can be worn year-round, Denim & Co. has become a favorite among QVC shoppers. Let's delve into the world of Denim & Co., exploring its popular collections, design philosophy, and the personalities behind the brand.
The Denim & Co. Philosophy: Casual Comfort Meets Polished Style
In today's world, where casual attire is increasingly accepted, Denim & Co. bridges the gap between comfort and style. As Carolyn Gracie, QVC Program Host, aptly puts it, "I think Americans are dressing much more casually now; it’s accepted. We do it more frequently than getting dressed up. But there’s a difference between looking casual and looking sloppy. With Denim & Co. you can feel casual and comfortable and still look really put together. We have great colors, great fabrics, and the fashions are affordable.”
Denim & Co. focuses on creating pieces that are not only comfortable but also flattering and stylish. The brand utilizes high-quality fabrics and thoughtful designs to ensure that customers feel confident and put-together, no matter the occasion.
Unveiling the "How" Collections: A Pant for Every Woman
Denim & Co. is renowned for its "How" collections, a versatile line of pants designed to cater to different preferences and body types. Each "How" pant offers a unique fit and style, ensuring that every woman can find her perfect pair.
"How Smooth": The Foundation for a Flattering Silhouette
The "How Smooth" pant is designed to provide a sleek and streamlined look under clothing. "The ‘How Smooth’ is a wide-waistband pull-on pant. We designed it to give the customer a very smooth look under her clothes so that there’s no bulk, no extra fabric, no belt loops-nothing like that,” explains Designer Gary Goben.
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These pants are ideal for wearing under tunics, offering a fitted silhouette that enhances the figure without being too clingy. Carolyn Gracie highlights the flattering nature of the "How Smooth" pants, noting, "It’s a fitted jean, so you look very slim. They’re the right weight, they’re not see-through, and they’re not so clingy that they enhance what’s not perfect. You don’t see bumps and lumps and things. It’s a very flattering fabric.” The "How Smooth" Petite Capri Pants with Pockets are a popular choice for those seeking a comfortable and stylish warm-weather option.
"How Comfy": Embracing Comfort Without Compromising Style
The "How Comfy" collection prioritizes comfort without sacrificing style. “‘How Comfy’ is a knit jean,” Gary Goben explains. “They’re more stretchy and more comfortable, hence the name.” These pull-on boot-cut jeans offer the comfort of yoga pants with the look of denim, making them perfect for everyday wear.
"How Classic": A Timeless Fit for Every Occasion
The "How Classic" pant boasts a fit that flatters a variety of body types. “The ‘How Classic’ has elastic three-quarters of the way around. That means the center front of your waist from belt loop to belt loop is going to be flat, but then we put elastic all the way around to the back for comfort,” Gary Goben describes. The "How Classic" Five-Pocket Boot-Cut Jeans offer a classic silhouette with the added comfort of an elastic waistband.
"How Timeless": The Beloved Side-Pocket Senorita
The "How Timeless" collection has garnered a loyal following, with customers affectionately referred to as "side-pocket senoritas." Gary Goben shares the origin of the nickname: “We refer to our ‘How Timeless’ customers as our ‘side-pocket senoritas,’” Gary told me. “These pants have a full elastic waistband with side pockets.” Carolyn Gracie adds, “Scott, a member of our team, invented the affectionate term for the ladies because many of them own a pair of the side-pocket pants in practically every color!”
These pants, available in Petite, Tall, and Regular sizes, are known for their longevity and versatility. The "How Timeless" Regular Capri Pants with Bow Details are a charming option for those seeking a comfortable and stylish capri.
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Denim & Co. Active: Effortless Style for an Active Lifestyle
The Denim & Co. Active collection caters to the growing demand for comfortable and stylish activewear. This line features soft, fashionable pieces perfect for lounging at home, running errands, or hitting the gym. As Carolyn Gracie explains, the Active collection allows you to "feel casual and comfortable and still look really put together."
The Active collection incorporates fabrics like French terry, jersey knit, velour, and knit terry, ensuring a soft and comfortable feel. The collection includes a variety of styles, such as shorts, capris, crops, yoga pants, and leggings, providing options for every activity.
Expanding Horizons: Denim & Co. Launches a Beach Line
Denim & Co. is expanding its offerings with the launch of a new beach line. “It’s super exciting,” said Gary. “We’re doing cover-ups and scarves that you can wear to the beach over your bathing suit!” Carolyn added, “You guys have asked for things you can wear with your swim suits, so we’re bringing them to you! This exciting addition will allow customers to complete their summer wardrobe with stylish and functional pieces.
Spring Trends and Wardrobe Essentials: According to Denim & Co.
Denim & Co.'s experts share their insights on the latest spring trends and must-have wardrobe staples. Gary Goben highlights the popularity of "anything chambray, like a lighter blue, is very strong, along with corals, yellows, royal blue, and mint green," as well as "floral prints."
When it comes to wardrobe essentials, Carolyn Gracie emphasizes the importance of "a great pair of jeans," stating, "I think if you have a great pair of jeans and you feel good in them, you can put on any kind of top and feel like you look good because of your jeans.” Gary Goben agrees on the importance of jeans but adds, "a denim jacket. I love denim jackets over dresses, T-shirts, tunics-you name it!"
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Designer vs. Diva: A Friendly Competition
Carolyn Gracie and Gary Goben engage in a friendly competition called Designer vs. Diva, where viewers vote on their favorite of two items, one chosen by Gary and one by Carolyn. “We have a viewer poll contest every couple of months where viewers can vote on their favorite of two items-one of which is picked by Gary and one of which is picked by me,” Carolyn explained. “And they don’t know which of us picked it until after they vote!” This playful rivalry adds an element of fun and engagement to the Denim & Co. experience.
Navigating the World of Denim & Co. Online
For those seeking more information or looking to purchase Denim & Co. products, QVC.com offers a wealth of resources. By clicking on the "Fashion" tab, selecting "Denim & Co." under "Brand," and then choosing the desired category, customers can easily browse the brand's offerings. Alternatively, searching for specific items like "How Comfy" in the search box provides a direct route to the desired product. Many products also feature videos that provide additional details and insights.