The internet is rife with advertisements promising quick and easy weight loss solutions. Among these, a particularly insidious scam has emerged, falsely associating celebrity Kelly Clarkson with the promotion of keto gummies. This article delves into the anatomy of this deepfake scam, highlighting the red flags and providing clarity on the truth behind Clarkson's weight loss journey.
The False Claim: Kelly Clarkson's Keto Gummies Endorsement
A deceptive video has been circulating online, seemingly depicting Kelly Clarkson endorsing weight loss keto gummies. In this altered video, Clarkson appears to reveal a "secret method" for weight loss without dieting or exercise, urging viewers to try a "licensed product" available for free in limited quantities, promising a loss of 35 pounds in three weeks. This claim is entirely fabricated.
Debunking the Deepfake: Facts vs. Fiction
The altered video is a prime example of a deepfake, a type of video manipulation that employs artificial intelligence to make it appear as though someone is saying or doing something they never did.
Official Denial
Melissa Kates, a spokesperson for Kelly Clarkson, has confirmed that the singer has never promoted diet pills or gummies.
Analyzing the Deepfake
Siwei Lyu, a computer science and engineering professor, and co-director of the University at Buffalo’s Center for Information Integrity, analyzed the deepfake of Clarkson and found several inconsistencies. One key observation was that Clarkson's mouth movements did not align with the sounds she was supposedly making, particularly with "bilabial" sounds like 'b,' 'p,' and 'm,' where the lips should be closed.
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The Original Video
The actual video, posted by Clarkson on Instagram on June 23, shows her promoting her album "Chemistry," not weight loss gummies.
The Reality of Kelly Clarkson's Weight Loss
Kelly Clarkson has been open about her weight loss journey. During an appearance on "Today with Hoda and Jenna," she shared that she followed the guidance in a book called "The Plant Paradox," which recommends avoiding specific foods like soy, sugar, sweeteners, beans, and grains. It's important to note that she has never attributed her weight loss to keto gummies or any similar product.
How the Scam Works: A Closer Look
Scammers often capitalize on current trends and public figures to promote their products. In this case, they exploited Clarkson's weight loss to create a false narrative around keto gummies. They often use tactics such as:
False Promises
Scammers make unrealistic claims, such as losing weight without diet or exercise, losing weight permanently, losing a significant amount of weight in a short period, or claiming that their product works for everyone.
Fake Reviews and Testimonials
Scammers often create fake reviews and testimonials, sometimes using altered photos, to make their products seem more effective than they are.
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Stolen Logos
They may steal logos from real news organizations to make their posts appear more legitimate.
Recognizing the Red Flags: How to Spot a Weight Loss Scam
To protect yourself from falling victim to weight loss scams, be wary of the following:
Unrealistic Claims
Be skeptical of any product that promises rapid or effortless weight loss.
Lack of Scientific Evidence
Look for scientific evidence to support the claims made about the product.
High Pressure Sales Tactics
Be cautious of any product that is heavily promoted with limited-time offers or free trials that require you to provide your credit card information.
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Generic Websites
Check the website selling the product for contact information and a clear return policy.
The Dangers of Deepfakes and AI-Generated Scams
This Kelly Clarkson keto gummies scam highlights the growing threat of deepfakes and AI-generated content. As technology advances, it becomes increasingly difficult to distinguish between real and fake content. This can have serious consequences, including:
Misinformation and Propaganda
Deepfakes can be used to spread false information and propaganda.
Damage to Reputation
They can be used to damage the reputation of individuals and organizations.
Financial Fraud
Deepfakes can be used to commit financial fraud, as seen in this keto gummies scam.